Before we dive into scaling, let’s talk about the concept of web design.
Historically or in its nomenclature, it can be seen as a sub-set of graphic design, which is the process of visual communication and problem-solving through the use of typography, color, layout, images, symbols or other visuals.
Website design is the process of deploying a vision into the internet medium through a website and its content. It is a creative and technical process that requires the development of a design concept and its implementation in code, images, and other digital media.
Website design includes web graphics, typography, human interface guidelines for interaction with different types of users (e.g., blind users), color theory for choosing appropriate colors for text and background on websites, layout design for arranging elements on web pages so they are user-friendly to visitors and much more. It’s the process of creating the structure and appearance of a website.
Web designers are responsible for two main things: defining the layout and style for each page on a website and ensuring that each page is easy to navigate for the visitors.
Why Website Design is Important for Your Business
Web design is one of the most important aspects of a company’s success online. It is the first thing that people see when they come to your website and it can make a huge impact on whether they stay or not.
A well-designed website can help you in many ways, including:
– Increasing your conversion rates
– Generating more traffic
– Improving your brand awareness and retention
– Improving your customer service
If your visitors are not impressed by the design, they are less likely to be interested in your products or services, hence they won’t buy from you. It’s important to know that great design helps you stand out from your competitors, but also gives a better impression of your company to potential customers and clients. In addition, a well-designed website can help you get more traffic to your site and therefore convert more visitors into paying customers. Just remember the classic test – two same priced products next to each other and one of them has a much better design – people always go for the better looking one.
What You Need to Know to Make Your Site More Effective
As a business, your website is the most important tool for getting your message out there. You need to make sure that your site is optimised for your preferred target audience. You would be surprised how much research goes into this, but the website needs to convey emotions, moods, looks and feels that connect with your audience instantly. Work with an art director to set the mood of the imagery, use more distinct typefaces, or at list your official one so that the website is on-point when it comes to branding. No one has time to read a book while browsing your website, so use just enough text and images to explain what you do best and guide your visitors to book a call with you where you can get in the nitty gritty details and close the sale.
Investing time and money into design will give you so much more than just a flashy look, it will be a guided journey in order to convert your visitors into customers or loyal fans. Simplify things whenever possible, but be aware the process of “less is more” is one of the most difficult tasks for you and your creative team. Make sure everything works perfectly, there shouldn’t be broken links or over-optimised images that get pixelated, unless you are building a pixel themed website.
Use analytics to analyse the behaviour of your visitors such as heat maps where you can see exactly how people move their cursors while browsing your website. If they scroll too fast over a section, it’s not bringing any value most likely. If they hover a lot over an element, it’s got the attention and if you can implement more of it on the website it can raise the conversion rate overnight.
If anything, remember that great design is a problem-solving skill based on research and displayed through great visual communication elements assembled into carefully constructed layouts and grids.