We named K16 after two motives: K for an abbreviation in naming mountain peaks, and 16 which was shortened from 1600 – the 1600 meters above sea level height of the resort. The branding itself went through many phases, but the final logo was based on many mountain motives – the constructive grid of the wooden materials, the tracks of a skier that zig zags, the traditional steep roofing, and the mountain peak with the skies above everything else. A diverse branding system was built on top of this mark with an extended color palette, typography choices ready for both digital assets and onsite signage.
