United Minds Academy is a brand new creative educational structure which unites expert minds from different areas and provides online, traditional and in-house education for their clients.
UMA approached us in the early phase of its conception. Our main task was to create a visual identity that visualizes the energy and unification of UMA and their experts. It’s about creating value for other companies in order to help them not only grow but also work smarter. We have determined the logo, typography, color scheme and more guidelines to help UMA’s visual identity be consistent, modern and reliable.
Our team did a few more things to establish the visual guidelines. Most notably the anti-stress coloring book for adults which included the main areas of UMA expertise as well as the certificates which were handed to their clients after a successful training has concluded. Gift tags, business cards and even some social media posts templates for them to use on their own.